HEART OF SPAIN
CASTILLA Y LEÓN,
A LAND OF FLAVOUR
Today’s consumers are more knowledgeable about the food they provide for their families and demand more information about food quality. Customers expect more from their retailers and food service providers, who in turn expect more from their suppliers. This is the reason why the regional government of Castilla y León created and defined Tierra de Sabor, the quality seal for Castilla y León’s finest foods.
The Tierra de Sabor seal proudly carries the name, tradition and history of the farmers who produced the products’ ingredients. Tierra de Sabor assures customers that the manufacturing facility has met the highest and most rigorous standards of food safety, quality of ingredients, and manufacturing integrity. Since 2009, Tierra de Sabor has made it possible to project a unified image of the regional agro-food sector by means of a shared logo.
THE QUALITY SEAL
FOR CASTILLA Y LEÓN'S
Tierra de Sabor guarantees total traceability from the origin, providing professionals and consumers a higher standard of quality. Today, Tierra de Sabor can offer professionals a wide range of products. In fact, the yellow heart seal can be seen on more than 4,000 food products, produced by over 800 companies in Castilla y León, Spain. The most important sectors are: meats (both fresh and processed), dairy products, baked goods, pre-prepared foods, wines and other gourmet products.